Defenders Live: Keys to Success in Business & Life

I was interviewed for the Defenders Live show. Lora Thorson hosts the show and does a great job of asking probing questions and surprise we discussed effectively NOTHING about guns or shooting them. You should subscribe to their show on YouTube or Facebook! In this interview we do discuss: How to be good at selling…

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A Product Funnel For Firearm Instructors

In the last 15 years as a firearm instructor, I’ve seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…

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How to Launch A Successful Podcast

In December 2015 when my business partner suggested we launch a podcast I wasn’t convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I’m always skeptical of new initiatives that don’t have…

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Enalito Thriving eCommerce Summit Nov 2020

Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito’s products and at no point during…

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Getting a High ROI From Your Booth

I’ve been through a handful of business ventures and through them all I’ve been to A LOT of trade shows where I’ve seen A LOT of booths. I’ve had some opportunities to manage or execute a booth or two of my own and today’s blog post is my attempt to point out the obvious lessons…

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