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Top Ten Twitter Tricks: How I Got 12,000 Followers

twitterCurrently my AndroidSocialMedia Twitter account has 20,909 followers and it is growing every day. You will also notice that I have only had to follow 9,700ish people in return. I got to this point by utilizing automated Twitter software to grow the list and other tools to engage it. Today I want to share my top 10 Twitter tricks and the tools I’ve used to manage them. I use the word “tricks” not because my intent is to deceive any of my social following. Mostly it just made for really good alliteration. Remember that the most important part of growing and developing a strong following is creating high quality content that you think will truly serve your audience. Hopefully these “tricks” as I describe them will help you develop the biggest and highest quality audience you can.

Top Ten Twitter Engagement & Growth Methods

  1. Auto-Follow – Since the beginning of Twitter people have been growing their following by following others and hoping they will follow them back. This continues to be an effective methodology but only when you target the right people. You have a target market and you can target that market on Twitter just like you do in any other form of advertising. I use TweetadderTweetadder can target new users by location, keyword, language, etc.
  2. Auto-UnFollow – As you may have gathered, if you are following new people each day you will eventually be following far to many people. Again I use Tweetadder to auto-unfollow users who don’t follow me back after an allotted time period.
  3. Auto-DM – An effective way to spread your message and drive more traffic to your site is to send your new followers an automated direct message. This is not a new concept and if you want to be at all effective with your DM you need to stand out. DO NOT include the words “Thanks for following” or anything like it. I’m sure that you, just like me ignore and delete all of those messages when we see them. Once again I use Tweetadder to auto-send DMs to my new followers and it works perfectly.
  4. Schedule Posts – It’s important to post to Twitter during high traffic times and days. Because you can’t always be available to post during those times you may want to schedule your twitter posts to get the highest return per post. I utilize Hootsuite’s Pro service to do this. Hootsuite has proven to be the best solution for me because it allows me to schedule posts for multiple Twitter accounts at a time.
  5. RSS Feed – When I post to my various blogs I want to share that with my twitter followers. Once again I utilize Hootsuite to auto feed my new posts (via RSS) to Twitter. This is easily done if you know the absolute URL to your RSS feed. Again, remember that because I want my tweets to post during high traffic times it’s also important to me that I schedule my blog posts during those same high times. Tweetadder can also auto-post from a RSS feed but I prefer Hootsuite for this job.
  6. Track Your Clicks – Improving your click through ratio starts with tracking your success. Try running the same link with two different titles/descriptions and see which gets the most clicks. This method is enabled by a URL tracking system. There are a variety of track-able URL shortening services out there but I use… good guess; Hootsuite. Since Hootsuite is already posting all of my tweets it’s easy enough to utilize their tracking service. Other options may include Bit.ly or Budurl.com
  7. Because my AndroidSocialMedia.com blog isn’t my full time job I don’t post new articles every day. Therefore I miss out on a lot of opportunities each day to bring more traffic to my site by not putting a tweet in front of my followers. To solve this problem I use a WordPress plugin called Tweetoldpost. Tweetoldpost allows you to auto-post old posts from your blog on Twitter. You can set minimum and maximum ages of eligible posts and exclude categories.
  8. Get Paid to Tweet – If you have a big enough Twitter following you can often find advertisers who are willing to pay per tweet or per click to get a message in front of your followers. I utilize two popular services. Ad.ly and SponsoredTweets. This is only a solution for you after you develop a Twitter following of 5,000+.
  9. Engage On the Go – It’s important to me that I am able to respond to mentions and direct messages as soon as they come. I like to thank users for mentions and retweets etc. I utilize the Hootsuite app on my Android phone. Hootsuite has a great app available for Android, iPhone, and Blackberry so regardless of what Smartphone you have you can keep up with your users from anywhere.
  10. Syndicate Your Tweets – As long as you are tweeting you might as well share the same things on Facebook, and any and all other social networks you may belong to. Hootsuite effectively pushes your updates to your Facebook Pages, Facebook Profiles, and Twitter but if you have a long list of other networks to post to I suggest setting up a Ping.fm account. Ping.fm will post to all of your various networks at once and it can be setup directly to Hootsuite, automating the process from start to finish.

What are your favorite Twitter tricks / tools?

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TweetAdder: Automating Your Twitter Account On Steroids

I have now been using TweetAdder for about a year. Before TweetAdder I used a handful of other “Auto-Pilot” Twitter programs that left me unsatisfied. Right now my Android twitter account has almost 12,000 followers and I’m adding them faster than I can follow them back. Most of this is do to utilizing the best auto-follow software available. When I am looking for Twitter software I am looking for a program that will do the following:

  • Auto follow users based on specific criteria such as keyword or location
  • Auto unfollow users who don’t follow me back after a specified time period.
  • Auto send Direct Messages to users who follow me
  • Auto Tweet from an RSS feed or a pre-designated set of Tweets
  • Be compatible with PC and Mac
  • Have an app from which I can manage it from my phone

TweetAdder does (almost all) this and a lot more… with style. Its only lacking in the mobile app category, but none of it’s competitors have mobile apps either so maybe I’m asking too much :)

>>Click Here to Download The Latest Version of TweetAdder

How You Can Target Twitter Users:

TweetAdder makes it easy to search for other Twitter Profiles based on a variety of parameters including Keywords, Location, Recency, and Language Spoken. You can also block profiles with the default Twitter pictures or profiles with URLs in their tweets or bio. Naturally a big part of growing your Twitter following is targeting the correct people and TweetAdder makes that easy. The greatest part of all is that you can set these searches on auto-pilot.

Multiple Twitter Account Management

Depending on the license you purchase you can manage an unlimited number of Twitter accounts with the program. This makes it easier for web designers and web consultants to co-0p the cost with their various clients and partners. You can run all your different profiles at the SAME TIME.

Full Follow and UnFollow Options

Set the TweetAdder software to auto-pilot in your following and unfollowing preferences. Choose how many people to follow and unfollow each day. Decide on the interval between requests. Avoid duplicates with TweetAdder because the program never follows the same person twice. You can also set a follow ratio to avoid following too many people more than follow you! You can choose to unfollow anyone or just those you followed originally using Tweetadder. Set a limit of days or hours in which users must follow you back to avoid being unfollowed!

>>Click Here to Download The Latest Version of TweetAdder

Automated Tweet Features

  • Automated Tweets post throughout the day
  • Post Tweets to Facebook, Linkedin, and Myspace!!
  • Unique Tweet Generator – creates unique tweets automatically
  • RSS Tweets – tweets any RSS feed whether from your blog updates, or any other source
  • @Reply Tweets – post a random tweet @someone who posts a tweet directed @you
  • Re-Tweets- Automatically retweet another user
  • Url shortener – Shorten long URLs automatically
  • Mp3 Poster – Bands and artists can upload Mp3s to www.mp3twit.com and share on twitter
  • Symbols – Access to special UTF8 characters like stars, arrows, and smileys
  • Link History – Easy access to previously shortened URLs and Mp3s
  • Post Tweets with random time delay

Automate Direct Messages

Good for informing your followers of upcoming events, conferences, or any items you need to keep your followers informed about. Communicate with your followers automatically. No problem! Set your pre set messages to tweet, and your auto dm’s to send messages to new followers welcoming them and go on your way!

  • Thank you Direct Messaging – sends messages to your new followers
  • Standard Direct Messaging – Sends messages to your followers

>>Click Here to Download The Latest Version of TweetAdder

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Foursquare: Social Gaming and Local Advertising Revolution

UPDATE: July 2011 Foursquare has now passed 10 Million users. The revolution has begun :)

When I first heard about Foursquare several months ago I thought it was a little silly to be announcing to my social circle everywhere I was, not to mention a little less than secure. When I finally got around to visiting the Foursquare website I explored the benefits to local businesses who participate and was very impressed.

Foursquare is an online social gaming website that is gaining popularity VERY quickly. Essentially users using their cell phones check in at “venues” around town throughout the course of their day. Check ins earn you points and badges. The highest prestige to be made mayor of a venue. The mayor of any particular venue is the person who has checked in the most in the last 60 days.

Local advertisers can offer special discounts or other types of offers to users who check in. Additional visits or check ins within a 30-60 day window can earn you higher level discounts from the venue. Mayors can also earn an exclusive offer from the business. Advertisers have a strong incentive to offer a special discount to people who check in since the check in process notifies all of the users Facebook & Twitter friends. This serves to socially spread the word!

Last week I did an interview with Andrew James. He questioned me about how businesses can utilize Foursquare as a marketing tool.

Listen to the Interview Here: 
Foursquare Interview With Andrew James Get Adobe Flash player

Jacob S Paulsen

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Various Internet Marketing Mediums for Small Businesses

Over the course of 2010 I have met with thousands of small business advertisers to discuss their internet advertising campaigns. Consistently I have found that most small business owners do not have the resources to hire a dedicated in house expert to run their internet advertising. This results in one of 3 scenarios:

  • The business does nothing being already overwhelmed with the other aspects of the business
  • The business owner outsources to whatever salesperson walks in the door and claims to be able to take care of it
  • The business owner attempts to self-educate themselves and spends a lot of time and energy accomplishing very little

Regardless of where you find yourself in this group this article is for you. I have quickly tried to outline the various mediums of Internet advertising. This will hopefully help you clarify a strategy to branding your business online and driving traffic to your website. More to come on this subject.

internet advertising

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Video Marketing: SEO and Content Syndication

As part of any online campaign you should be considering how to utilize video marekting as part of your strategy. Video Marketing syndication is getting a lot of buzz and attention right now because of 2 simple reasons.

  1. Firstly Video Marketing is a free HUGE back linking system that doesn’t cost anything. Everytime you publish a video to all the various video websites (YouTube & it’s copycats) you are giving yourself another backlink to your site. This is very easily done by inserting the URL at the very front of every video description that is uploaded.
  2. Secondly, Video Marketing represents a huge SEO opportunity because Search Engines give videos their own search priority. Every video on YouTube (or other video sites) has a description, title, and keyword tags. This means that each individual video becomes it’s own optimized piece of content.

Other advantages of Video Marketing include the social aspects of YouTube. Youtube is the 3rd most popular website in the country and as a business you can establish a youtube channel for each station. Check out www.youtube.com/toyota to see how big US companies are taking advantage of this. Toyota has 3,944 subscribers to their YouTube Channel.

HOW to start your Video Marketing Campaign:

There are a variety of high quality video syndication tools online that simplify the process of submitting videos to all the various video sites like youtube. The most effective of these tools is http://www.trafficgeyser.com/ It is a paid tool, but it is the best. I use a service called www.tubemogul.com that is also effective and offers both a free account and a premium upgrade. TubeMogul also offers effective tracking options to help you keep track of how many video views you are getting. Either of these tools allow you to upload the video once, inputting the Title, Description (with URL), and the keywords; and then submit it automatically to all the various video sites including: YouTube, Vimeo, Viddler, Facebook, MySpace Video, Yahoo Video, Veoh, Blip.tv, MetaCafe, etc.

Example: Yesterday I deployed a new video via TubeMogul.com It was syndicated to 7 different video websites. Within 24 hours I was in 3 positions on the first page of Google for the keywords I was targeting. This stuff really works.

Jacob S Paulsen
TubeMogul Overview Video

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