Content Strategy Magic Question

I call it the magic question because it puts everything else into perspective. When I talk to advertisers and business owners who are trying to build an online audience around their brand, product, or events the conversation almost always come back to content. Content is at the core of the three Cs of internet marketing and without it no amount of great paid ads, SEO, or awesome products has any legs.

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Likeable Business by Dave Kerpen

Likeable Business is it’s own book. It specifically addresses how any person or organization can become more… well likeable. Since likeability is a critical value in our growing transparent society, I think this material could really apply to anyone in any industry or personal pursuit.

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Hootsuite Removes Ping.fm Integration But Adds Many Others

If you aren’t familiar with Hootsuite, you really need to check it out. Hootsuite is a social media client management software. It allows you to monitor, leverage, and publish to your various social media profiles. Over time Hootsuite and left most of its competitors in the dust as their product has become more polished and user friendly.

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Top Ten Most Influential Retailers According to Klout

Klout recently published a list of the top 10 most influential retailers this holiday season. Consider that in order to be influential these retailers must engage customers in conversation. I imagine that this is a significant customer service channel for most of these businesses but its also a revenue generator.

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Found!! My Favorite Authors in Social Media

Just happen to find a few of my favorite public figures and authors in the Social Media World. Here are the links: Robert Kiyosaki Twitter: @theRealKiyosaki Goodreads: http://www.goodreads.com/author/show/600.Robert_T_Kiyosaki Facebook Profile Facebook Page John C Maxwell Twitter: @johncmaxwell Goodreads: http://www.goodreads.com/author/show/68.John_C_Maxwell Facebook Page: http://www.facebook.com/home.php#/JohnCMaxwell Blog: http://johnmaxwellonleadership.com/ Tom V Morris Twitter: @tomvmorris Goodreads: http://www.goodreads.com/author/show/11478.Tom_Morris Blog: http://www.huffingtonpost.com/author/index.php?author=tom-morris Author of:…

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Filtering Through Facebook:: Social Media Video Tutorial

If you are anything like most of those users you might spend a good number of those 19 average minutes looking through the vampire quizzes, virtual zoos, and other complete nonsense that you don’t care about. You might also get sick of all the emails you receive every time you get poked or somebody you don’t know comments on your friend’s status that you “liked.”

This tutorial video will show you how to navigate Facebook, filtering out the junk you don’t care…

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Social Bookmarking Syndication:: Onlywire

Don’t you grow tired of the time you spend trying to syndicate a good blog post or article? You could spend 15 minutes submitting a link to Digg, Facebook, Twitter, Delicious, StumbleUpon, etc. For some time I have been looking for a service that would allow me to submit a link to all of these Social Bookmarking sites at once. Imagine the time that you would save. FINALLY we have a Social Bookmarking syndicator. ONLYWIRE.com has come along just to end my nightmares! OnlyWire offers both

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Finding a Niche:: Internet Marketing

As you begin your work in internet marketing you will start hearing the word “niche” a lot. A niche is a specific topic or area of discussion which tends to be unique and of interest to your market. Finding a good niche in our current condition is very difficult. There are far too many people…

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10 Ways to Guarantee I Stop Following You On Twitter

If I am currently following you on Twitter and you are looking for a way to get me to stop here are some suggestions:

1. Send me a DM (Direct Message) inviting me to join your ninja dojo or mafia family. This is so annoying and unprofessional that it will always cause me to unfollow you and then delete the DM.
2. Have a Twitter profile picture of a man or women with little to no clothing on. I assume people who feel the need to have mostly naked women on their profile are either promoting a business or product that is pornographic in nature or t…

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Twitter – Which Comes First the Influence or Interaction?

So I’ve been having this conversation with other Internet Marketing buddies. When it comes to twitter its important to start a conversation and interact with people in a genuine and sincere way but what about just the general effort to get twitter followers? It seems that people judge your credibility based on the number of…

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