How We Approach Our Social Content Strategy

This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out but I think this may be helpful to a really small business who is feeling overwhelmed by the consumer expectation. Objective Our customers and members…

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ROI Is An Equation Not A Theory

As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…

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Goodreads For Authors: How to Take Your Book Social

If you are an author, and haven’t heard about Goodreads.com you need to fire your coach, publisher, or PR company. Goodreads.com is a fast growing social network for readers of all genres. Like most social networks you setup your own profile, connect with friends, and send private messages. It is different in that everything you do to interact within the site is based around books.

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3 Other Great Places to Buy PPC Advertising

Are you tired of Google Adwords yet? I’m as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.

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