The Art of Split Testing: Online Marketing Strategies

By Jacob Paulsen | June 20, 2012 |

Split testing is the basic process of trying two very similar things to see which is more effective. With Internet marketing this could be two banner ads, landing pages, email scripts, or subject lines. Split testing is a good thing to try whenever you are trying to determine the most effective copy, image, or headline for…

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3 Other Great Places to Buy PPC Advertising

By Jacob Paulsen | March 23, 2012 |

Are you tired of Google Adwords yet? I’m as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.

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Various Internet Marketing Mediums for Small Businesses

By Jacob Paulsen | October 18, 2010 |

Over the course of 2010 I have met with thousands of small business advertisers to discuss their internet advertising campaigns. Consistently I have found that most small business owners do not have the resources to hire a dedicated in house expert to run their internet advertising. This results in one of 3 scenarios: The business…

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