Of all the things I have learned from the Harry Potter saga, this is the most powerful to me. If you were to ask yourself what was Harry Potter’s greatest strength or asset; what would you say? I would say, “his friends.”

The strength of any person can be measured by those who are loyal to him. This was well illustrated by both Harry Potter and Albus Dumbledore, who had such a large number of loyal followers, we cannot begin to list all of them. I hesitate to use the word followers, lest each of us think we need to gain followers (not referring to twitter friends). What I really mean by followers, is people who would readily come to your aid; people who would willing sacrifice their own needs or possessions to grant yours. In effect, people who love you.

We see this pattern over and over as Harry’s friends including Ron, Hermoine, Neville, Luna, & Ginny willingly put their own needs behind them in an effort to help and assist Harry. This was because of both their love for Harry and for their love of Harry’s cause.

Adults were equally drawn in to him. Dumbledore, Lupin, McGonagall, Hagrid, the Weasleys, and countless others were willing to sacrifice their own lives for him and several did.

Creatures including Dobby, Creature, Buckbeak, and Hedwig were eager to defend him and his interests.

The greatest assets anyone can have in their lives are the relationships they build. If you are a religious person, you understand further that your greatest asset is your greatest relationship; the one with your divine creator.

Cherish the people around you. Give them a reason to believe in you by believing in them. Relationships go both ways. The people who have the greatest influence and power, are those who have learned to love and cherish the greatest number of people.

Jacob S Paulsen

You are probably familiar with Stephen Covey’s best seller “The 7 Habits of Highly Effective People.“ The principles taught in that book are powerful and true.

Today I am going to use his basic outline of habits to teach you how to be an effective recruiter in your MLM business. These simple principle based steps can take you from the bottom ranks of your company to the very top if you will study and apply them in sequential order.

The 7 Habits of Highly Effective (MLM) Network Marketers

Habit 1Be Proactive: Principles of Personal Vision

1. The first step in creating a residual income is pro-activity.
2. Taking action steps to make an initial list of potential recruits and calling them to set up appointments.
3. Taking personal initiative to make sure that each member of your team is plugged into the emails, trainings, and meetings.
4. Inviting team members to local & regional events, and setting up these events if not already available to you.
5. Training each of your reps individually, or making sure they are trained.
6. Scheduling time together with each direct enrollment to hold them accountable to their goals.

Habit 2Begin with the End in Mind: Principles of Personal Leadership

1. Deciding early on what your objectives are. What do you truly wish to accomplish in your business, and what do you want your team to accomplish?
2. Creating a synergistic mission statement that reflects your goals and objectives and those of your team as a whole.
3. Beginning each event, activity, or meeting knowing what you want to get out of it, and what you wish for your team members and guests to get out of it.
4. Foreseeing possible problems with retention, discouragement, etc.
5. Taking the proper steps to prepare to be an effective teacher, leader and trainer.

Habit 3  Put First Things First: Principles of Personal Management

1. Understanding the four quadrants of effective production and knowing how to apply that to your personal & team’s activity. Focusing on Revenue Producing Activities!
2. Creating habits of time management and effective planning.
3. Reserving time for all your roles in life, so as not to neglect something.
4. Setting time aside each week for Recruiting, Retaining, and Training.

Habit 4Think Win/Win: Principles of Interpersonal Leadership

1. Commit yourself to Win/Win or no deal. Agree to enroll people who you need in your business and who need your business.
2. Look for the recruit’s win in your business opportunity. Specifically what will this mean in their life?
3. Continue to show team members the win in each part of the MLM experience.
4. Help create the win by getting the new recruits plugged into the proper system of activities.
5. Lead by example. Help each new member of your team grow by being a part of their personal production.

Habit 5Seek First to Understand, Then to be Understood

1. Seek to understand the situation of each contact. Find out what they want out of the experience and what has brought them far enough to listen to you.
2. Practice active listening skills. Truly listen to your recruits and your team members to best understand their desires.
3. Continue building a relationship with your team to develop trust and credibility through listening to and understanding them.
4. Only when the rep trusts you and believe you understand them, and have their best interests in mind will they follow you.

Habit 6  Synergize Principles of Creative Communication

1. Create environments of synergy in recruiting, retaining, and training arenas.
2. Practice habits 4 & 5 in making synergistic moments happen.
3. Synergize with each rep individually and with the team as a whole.
4. Seek out potential synergistic activities, such as creating the team mission statement, local events, etc.
5. Understand the unique abilities that each of your leaders have and think of how best to utilize them.
6. Seek out the very best training in the industry and in your company from the top leaders.

Habit 7  Sharpen the Saw: Principles of Balanced Self-Renewal

1. Set aside Monthly, Weekly, and Daily planning and evaluation sessions.
2. Renew your commitments and covenants in all aspects of life through sincere evaluation.
3. Evaluate the best and less effective practices that you have been using in recruiting, retaining, and training your office.
4. Review this and other handouts and notes that will increase your effectiveness in recruiting, retaining, and training your office.

Jacob S Paulsen

DOWNLOAD THE 7 HABITS OF HIGHLY EFFECTIVE NETWORK MARKETERS

I get a lot of phone calls from online friends who need assistance in setting up their websites and their social media profiles to begin working in internet marketing and social networking. Every once in awhile I think to myself that I should write a 2 page guide to “Online Domination Setup” which I could just email to these people who call me.

Today is that day. If you already have a website with 1000 plus visitors per week and more than 3000 twitter followers I would suggest you stop reading now and seek higher level training. For those of you who are still beginners here is what you need to know in less than two pages. To prove it I have provided a downloadable PDF file at the end of this post.

Online Marketing Umbrella Concepts:

First, you basically separate all of your online work and websites into these 3 categories:

1. Social Media – This is where you meet people and create relationships with them… NOTHING MORE.
2. Personal Website – This is where people you meet who want to learn more about you will come to do so. Your personal site needs to be in the form of a blog and it needs to contain informational, inspirational, and entertaining content. If best find a specific niche where with you can help your readers. The “niche” of this website is “Becoming More, Inspiration & Resources for Entrepreneurs.”
3. Sales Pages. This is where you will sell your products and opportunities to those who visited your personal site and wanted to know what you do for a living and to those who searched you out in search engines, etc.

Second, You will need to create a HUGE following in social media in order to really make a difference. This will require…

1. Sincerity. You will have to really care about the people you meet and have their best interests at heart
2. Marketing Ethics. Don’t SPAM people. (IE: marketing without permission or relationship)
3. Time. This will not happen over night. Do a little everyday over a long period of time and results will come.

TO DOs of Getting Started…

1. Get Your Own Website Started:
   1. Get a hosting account at either Godaddy or hostmonster. If you choose Godaddy get the deluxe hosting or higher. Buy the domain www.yourname.com as this will be the most important real estate you own in the virtual world. This one hosting account will allow you to host dozens of different websites down the road and it is necessary to get one eventually… why not now.
   2. Install WordPress onto the main directory of your website. This can be done painlessly with either Godaddy or Hostmonster. There are tons of tutorial videos on Youtube and I also have some on the “Tutorials” page of my site. Watch these same tutorials to help you set up your WordPress site with the best themes, plugins, etc.
   3. Decide what your online niche is going to be. Are you the Mountain Biking Kenyan who owns his own home business? Sorry, that’s already taken…
   4. Create content for your site and remember content should generally be either informative/educational, personal, or entertaining.
   5. Find a way to monetize your site by putting relevant ads onto your page from a affiliate group such as Linkshare or CommissionJunction If you already have your own products/opportunity to market put ads up for it or perhaps its own page.
2. Create a strong presence in Social Media. Focus on YouTube.com, Facebook, and Twitter but also any other network that is specific to your own niche or market. Example: if you live in Brazil you are likely to also focus on Orkut.comwhich is the most popular Brazilian social media site. Here are some tips:
   1. Create profiles that are both personal and professional in nature. You don’t want people to think you are a robot, but you don’t want them to think you are an amateur either.
   2. Don’t go on an adding friend frenzy. Search out and connect with the type of people that share your interests or make up your target market
   3. Don’t spread yourself to thin. If you are going to have a presence then have a real active presence.
   4. Don’t be a hypocrite. Don’t ask anyone to spend time looking at or commenting on your content unless you are willing and actively doing the same for them.
   5. Search out the best tools that allow you to syndicate content and increase your followers without spending tons of money. In my experience the paid tools are barely any better than the free ones and usually come with a sales pitch of their own.
3. Continue Your Education… by subscribing to blogs and sites to people who can help you grow. The easiest way to do this is by using an RSS reader like Google Reader. Go to http://reader.google.com and you will figure out without too much effort how to get started subscribing to other people’s sites. You will also find that most sites (like mine) have a subscribe option somewhere on the page. (top right). Your google reader will let you know every time someone who’s site you follow writes a new article/post and you will be able to keep up to date with the latest content without having to visit everyone’s site everyday.

Online Marketing Resources:

• PixelPipe.com Picture Syndication
• Ping.fm Status Update, Micro-Blogging Syndication
• TubeMogul.com Video Syndication
• TweetLater.com Schedule Tweets and Auto-Follow/Auto-UnFollow + Auto DMs
• Reader.google.com Best RSS reader for subscribing to other people’s blogs.
• Feedburner.com Program owned by Google that will help you give people to option of subscribing to your site via email.

Online Marketing Explanations:

• WordPress: WordPress is the BEST program to use to host your website, blog, or both. This is true for three basic reasons.
  • The way it interacts with the Search Engines is PERFECT!!!
  • The versatility of how it will perform or look is second to none
  • The ability for non geeky folk to be able to use it and not screw anything up is amazing
• Youtube, Facebook, & Twitter are the most important simply because they are the most popular. I would encourage you to find other social networks specific to your hobbies, passions, and specific product/opportunity.
• In setting up your sales pages as explained above you will use your same hosting account. Just buy a new domain, host it in a sub-directory (folder) and install WordPress.

Favorite WordPress Plugins: (See my tutorial videos on the “Tutorials” page for descriptions and instructions.

• All In One SEO
• Google XML Sitemap
• Google Analytics for WordPress
• Cforms
• Social Media Page

Download this Page in PDF Form.

What are my Top 10? Top 10 of what? Everything:

Top 10 Most Important Habits of Success

1. Regular Planning/Goal Setting Sessions
2. Daily Exercise
3. Early to Bed, Early to Rise
4. Education Driven, Studious
5. Absolute Integrity
6. Belief in and worship of a higher being
7. Humility
8. Clock Builder, not Time Teller
9. Strong Support Team At Home (AKA Family)
10. Charity

Top 10 Personal Development/Business books:

1. 7 Habits
2. 21 Irrefutable Laws of Leadership
3. Atlas Shrugged
4. Rich Dad Poor Dad
5. Raving Fans
6. The Speed of Trust
7. Good to Great
8. Who Took my Money?
9. Think and Grow Rich
10. The E-Myth Revisited

Top 10 Most Inspirational Movies

1. Rudy
2. Pistol Pete
3. Without Limits
4. Remember the Titans
5. Pursuit of Happyness
6. The Miracle
7. The Legend of Bagger Vance
8. The Truman Show
9. Cinderella Man
10. Forest Gump
11. October Sky

Top 10 Other Favorite Books

1. Porter Rockwell
2. 1776
3. All Harry Potter Books
4. The Count of Monte Cristo
5. The Cronicles of Narnia
6. Hmm…. I guess all I read are the business books

Top 10 Favorite Social Media Tools

1. Ping.fm
2. PixelPipe
3. Tweetlater
4. Twitter Karma
5. My Android cell phone
6. WordPress
7. Email Marketer
8. Commission Junction
9. Google Analytics
10. Tube Mogul

Top 10 Most often used programs on my computer

1. Firefox
2. Skype
3. Camtasia
4. Filezilla
5. Itunes
6. Format Factory
7. Microsoft Office (of course)
8. Quickbooks
9. Gmote
10. Google Desktop

Top 10 Favorite Web Sites

1. Goodreads
2. Twitter
3. Facebook
4. AndroidSocialMedia
5. Start Geocaching
6. WebcastRooms
7. BuddyRunner
8. Youtube
9. My Website
10. Orkut

Getting Personal…

Top 10 things you didn’t know about me (maybe)

1. I’m an avid runner
2. I’m obsessed with guns and wish I worked for the secret service
3. I’m a certified NRA instructor and teach Utah CCW Classes
4. I’m deaf in one ear
5. I read/write/speak Portuguese fluently
6. I live in Utah right now but want to move to Colorado ASAP
7. I don’t really follow any sports at all
8. I think that men without a gun and a dog are not really men.
9. I currently have ownership in 4 business that are not my MLM business
10. I’m Mormon

Top 10 Most Favorite Things (In case you hadn’t figured them out by now)

1. My Cell Phone
2. Porter Rockwell
3. GeoCaching
4. Action Flicks
5. Guns, Security, and related things
6. AudioBooks
7. Dogs
8. US History
9. Eating
10. Making Money

Since releasing my new ebook, “Fast Start, MLM Lessons Without Any Name Calling” people have been going CRAZY to get their hands on it. I’m now making it available for free. Why would I do this? Two simple reasons.

1. I’m looking to expand my influence online and would like to do this by exposing more people to my website and twitter profile
2. I truly believe that if everyone had this ebook our industry would not suffer such a poor reputation.

What do you have to do to get the E-book for free?

Step 1: retweet this EXACT message on Twitter. Simply copy and paste the text below and post it to your Twitter account. If you don‘t have a Twitter account, you‘ll need to get one for free here: http://www.twitter.com

RT @jacobspaulsen is giving away FREE copies of his MLM Lessons ebook, go here to learn how to get a free copy: http://www.budurl.com/jspmlm

Step 2: Follow me on Twitter. You can follow me by visiting the link below and clicking on the “follow”

button below my picture: http://www.twitter.com/jacobspaulsen

That‘s it! As soon as you complete both of these steps, we will automatically send you your free “Fast Start, MLM Lessons Without Any Name Calling” eBook via a Twitter direct message, so please check your “direct messages” inbox on Twitter for the download link, after you‘ve followed the 2 easy steps above.

Need better instructions? Watch this video

What do you want? Most of America is satisfied with the 40 by 40 plan, which is 40 hours per week for 40 years. In choosing a career, you see, we pick between two different factors: freedom and security. At first these two are opposites. If you choose security you will never achieve true freedom. If you choose freedom you will likely begin with no security at all and only achieve it after time. That is why the first decision you must make is Freedom; freedom over your time, your resources, and your property both material and intellectual.

As long as you trade your time for money you cannot achieve freedom. Some people argue that being paid salary or being self-employed doesn’t constitute trading time for money but I disagree. Ask yourself this question: If you don’t do any work for the next two weeks would your paychecks still arrive? If you answer no than you are still trading your time for money. The only way to stop this cycle is to own your own business system. See the Diagram:

Owning your own business system provides an opportunity for freedom because by employing others in a predictable pattern of activities you can achieve greater results than you could alone. If you get paid on the efforts of other people you begin to have leverage, and leverage is the key to financial freedom. Kiyosaki’s diagram shows us that only in the “B” & “I” quadrant can you achieve big results. You must make the conscious decision to move to the “B” quadrant and become the owner of a duplicable business system that doesn’t require your daily involvement.

Notice I said a business system that doesn’t require your daily involvement. Having your own business isn’t enough. Most business owners in reality only own a job. You must create or buy a business system that doesn’t require you coming into work every day, every week, every month, or even every year. This may not be possible during the first 6 months to a year of your business but it must be the end goal and your system must allow for it.

Only by making the conscious decision to desire freedom, own your own business, and create a true leverage based business system can you achieve your goals.

Jacob S. Paulsen