Video Marketing: SEO and Content Syndication

As part of any online campaign you should be considering how to utilize video marekting as part of your strategy. Video Marketing syndication is getting a lot of buzz and attention right now because of 2 simple reasons.

  1. Firstly Video Marketing is a free HUGE back linking system that doesn’t cost anything. Everytime you publish a video to all the various video websites (YouTube & it’s copycats) you are giving yourself another backlink to your site. This is very easily done by inserting the URL at the very front of every video description that is uploaded.
  2. Secondly, Video Marketing represents a huge SEO opportunity because Search Engines give videos their own search priority. Every video on YouTube (or other video sites) has a description, title, and keyword tags. This means that each individual video becomes it’s own optimized piece of content.

Other advantages of Video Marketing include the social aspects of YouTube. Youtube is the 3rd most popular website in the country and as a business you can establish a youtube channel for each station. Check out www.youtube.com/toyota to see how big US companies are taking advantage of this. Toyota has 3,944 subscribers to their YouTube Channel.

HOW to start your Video Marketing Campaign:

There are a variety of high quality video syndication tools online that simplify the process of submitting videos to all the various video sites like youtube. The most effective of these tools is http://www.trafficgeyser.com/ It is a paid tool, but it is the best. I use a service called www.tubemogul.com that is also effective and offers both a free account and a premium upgrade. TubeMogul also offers effective tracking options to help you keep track of how many video views you are getting. Either of these tools allow you to upload the video once, inputting the Title, Description (with URL), and the keywords; and then submit it automatically to all the various video sites including: YouTube, Vimeo, Viddler, Facebook, MySpace Video, Yahoo Video, Veoh, Blip.tv, MetaCafe, etc.

Example: Yesterday I deployed a new video via TubeMogul.com It was syndicated to 7 different video websites. Within 24 hours I was in 3 positions on the first page of Google for the keywords I was targeting. This stuff really works.

Jacob S Paulsen
TubeMogul Overview Video

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One Response to Video Marketing: SEO and Content Syndication

  1. Rachel Woodhouse October 7, 2010 at 7:07 pm #

    Hi Jacob,
    Remember me? My husband, Danny, worked at Atlas with you. I enjoyed your article about video marketing, I didn’t realize you had a blog about online marketing. Ihave a site called FlutterGram, and I’m really struggling with the online marketing of it. FlutterGram is a site where you can go and send an anonymous compliment to someone. It’s free, and I don’t sell any products, so I’m wondering if you have any ideas of how to market it, or how I could incorporate video marketing into my strategy? It’s been up and running for about 6 months, but I’m really struggling getting people to sign up and with the overall marketing of it. Any suggestions?
    Thanks Jacob!