Are you tired of Google Adwords ppc campaigns? I’m as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.
I’m not talking about Facebook. Of course you should be buying PPC on Facebook. Its the epitome of targeting but most everyone knows about it these days (which is why it seems to be getting more expensive).
What is the next pay-per-click frontier… I think these are among the options:
- Goodreads: Goodreads.com is the largest and fastest growing social network built around books, book reviews, and book clubs. Stop to think about your target market. Don’t you think it would be easy to identify and target your potential customers/clients based on what books they probably read? I have found that this is generally the case. You can target by normal demographics but you can also target by book, genre, or author.
- Twitter: You can buy targeted and promoted tweets and trends directly from Twitter.com. You can also use a 3rd party like SponsoredTweets. Either way it tends to be easy to target users based on what hashtags they use and who they follow. Good chance that everyone who follows ESPN is interested in sports.
- LinkedIn: The site isn’t new but did you know you can buy ads there? It isn’t as saturated as Facebook and you can still target your audience effectively without a large budget. Just navigate to LinkedIn.com and look for the Advertising link at the bottom of the page.
Where else have you found success with your targeted ppc campaigns?