Archive | January, 2009

The Social Media Revolution

January 30, 2009 in Marketing, MLM

Social Media is changing the world. No longer do people turn to traditional forms of media such as tv, newspapers, radio, etc for their news & information. The internet has made the world transparent and social media networks such as facebook, youtube, twitter, etc are changing the way people get their information.

Business owners and advertisers alike must take this into consideration. Without wasting huge amounts of time and without becoming spammers we must embrace this revolution. More to come on this topic but for now enjoy this short inspirational video about Social-Media.

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Dollars Follow Value

January 30, 2009 in Marketing, MLM, Personal Development

If you wake up in the morning and ask yourself “How can I make more money today,” this article is for you. Our whole lives we have been trained incorrectly. The first time I heard the words “Dollars Follow Value,” it kept me up at night. This is about a shift in inward thinking.

The basic concept is that every dime that you earn will come out of someone else’s bank account. That means that you are ultimately trying to find a way to get more people to give you more money. That poses the question: “Why do people give you money?” The answer has to do with value and exchange.

Value is only created when exchanges are made. If I give you a candy bar and you give me one dollar we have made an exchange. Here is the key concept. The existing amount of material objects has not changed. There is still one candy bar and one dollar in the room, but both of us are richer than before. To you the candy bar was worth more than one dollar which made the trade worth it. To me the candy bar was worth less than one dollar. We both win and value is created.

So in the morning when you wake us you might start asking yourself, “How can I create more value for more people?” When deciding what business you want to go into or how to be more profitable at your current business, consider these questions:

  1. What is the single product or service that I can perform to create the most amount of value for someone?
  2. Who are the people that will see the most value in that product or service?
  3. How can that service or product be quantified in terms of the dollar? Or, in other words; how much is that product or service worth to someone else?
  4. How do I “market” that product to the highest amount of people to whom it will create value?

If you will focus on creating value in the lives of others you will see significant results not just in your financial portfolio but also in your relationships, which without any doubt hold far greater value to you than any amount of money ever could. Create value in the lives of others and dollars will value as a simple bi-product.

Jacob S. Paulsen

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Life Continues

January 13, 2009 in Personal

The last few weeks have been adventurous for us. Last weekend we were in Wyoming for the funeral of Cathy Higgins; the mother of Allison Higgons who is a good friend of Ami’s. The trip went smoothly, but was less than super happy.

Our family has been sick of late. The cycle goes like this. Simon gets sick because the wind blows wrong. Then Ami gets sick because she spends all day with Simon. By the time Simon is getting over it and Ami is at the worst stages I get it. This go around Ami got it the worst of anyone being basically stuck in bed for two days over the weekend.

My most precious material possession (my cell phone) suffered a semi-fatal end. The earpiece went out the day before we left for Wyoming. I was “forced” to buy the brand new G1 for t-mobile. So far it has been a great transition. I would say we have had a crazy new year so far but we are looking forward to better times.

On a good note I have been extra busy lately teaching concealed carry classes. There is a strong rumor going around Utah that Obama is going to take away guns and concealed carry permits and that if you get it now yours will be grandfathered in. This is so ridiculous it makes me giggle when I’m falling asleep but it sure has been good for business.

Jacob Paulsen

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2009 Paradigm Shifts

January 8, 2009 in Marketing, MLM, NORT

Quickly, I want to talk about some of the upcoming MegaTrends of 2009. If there is a way for you to get involved in a business that will benefit from these trends, do it!

Social Media VS (books, newspapers, news, tv)

By the end of 2009, we will find people walking away from Books, Newspapers, TV, Radio, etc. Even TV will be pushed aside.  People are becoming so involved with the computer because it is the new media. News, movies, tv shows, music, books, and every other type of media is being duplicated or replaced online. The internet delivers the information in a faster, more convenient way.

Even human interaction has become digital. This isn’t all bad. While many things still need to be done face to face; social networks, photo streaming sites, blogs, and more have brought friends and businesses closer together than phone calls or letters ever could.

This may be hard to believe, but just remember ; your grandparents probably scoffed at the man who once predicted that every home would have a TV.

Mobile Internet

People are so connected to the internet that we will begin to see a huge movement toward mobile internet. Though not a new concept, Apple’s Iphone showed the world how easy it is to go mobile. Now Google/Android has produced the T-mobile G1. Copy cats are already on their way and 2009 won’t be over before the vast majority of people have internet on their cell phone.

Home Based Business

The recent economic crisis has shown our society there is no security in working for a big company. The only security you have is the security you create for yourself. People understand the need for multiple streams of income and in 2009, there will be a huge movement toward Home Based Businesses. The internet has once again made it easier to conduct business from wherever there is a computer.

Value for money (Dollars Follow Value)

The age of waking up in the morning and asking yourself, “How can I make more money today?” is ending. Finally, we are beginning to understand eternal business principles. This year, people will begin to understand, that income (or any other means of wealth) comes by creating value for someone else. People will begin waking up and thinking “How can I create more value for more people today?”  For too long we have been taught in our

society the principles of entitlement and victimhood. This year, you will notice the trend toward accountability and self responsibility. Attitudes of scarcity are being replaced with those of abundance.

Video Marketing

Until now, the internet marketing world has been primarily text driven. Blogs, articles, social media, capture sites, etc have primarily focused on the written word to drive traffic, and sell product. This year, video will begin to take over. Large retailers will begin posting product videos in place of written descriptions. Blogs will become Vlogs and YouTube will no longer just be a bunch of funny videos.

Online Conferencing

The World Wide Web has done it again in bringing businesses closer to each other. In 2009, businesses and organizations will book a lot less hotel rooms and conference rooms for meetings. Online Conferencing has brought the board room home. This technology, which allows people anywhere in the world to login to an online webroom to discuss, present, or train any material or

media, is eliminating the need for face-to-face, expensive, meeting rooms. For an example of Online Conferencing Technology, visit

http://www.webcastrooms.com

Nutrition & Wellness

This is a megatrend that has been up-and-coming for the last 2-3 years. In 2009, it will explode like never before. People are more concerned than ever about being healthy and in shape. Exercise equipment, gyms, nutritional products, and work-out DVDs will be hot sellers. The baby boomers still control almost 70% of our economy, and for the next 15 years, this massive

generation of people will be turning 60. More than ever, this generation will be concerned with health and wellness.

Get with the trends of 2009! What do you think will be the next one?

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